Postmortem Pathology

Local Service Page(s) SEO/AEO Strategy

Appears in Google AI Overviews for 42 keywords, making the practice a cited source in AI-powered search answers

Ranks for 429 organic keywords, up from 183 a year ago (a 134% increase) and 107 two years ago

67 keywords rank on page one of Google, including 47 in the top 3 positions

55 more keywords rank on page two, lined up to move onto page one

Organic search traffic has grown more than 5x in one year, from about 225 to 1,290 estimated monthly visits

Organic traffic is up roughly 80x in two years, from about 16 monthly visits in September 2024

Shows in the Google Local Pack, plus knowledge panel and sitelinks results for branded searches

Postmortem Pathology website shown on desktop, with a pathologist reviewing scans and the practice's six location cities listed

Four members of the Postmortem Pathology team in blue surgical gowns and masks, standing behind a stainless steel autopsy station in the lab

Blackthorn Publishing drives Postmortem Pathology's full SEO and AEO strategy, building advanced structured data and optimized content so the practice surfaces in both traditional search results and AI-powered answers. Through ongoing local marketing, including Google Business Profile optimization and targeted press campaigns, we help every location rank in local search across California, Arizona, Nevada, Utah, Colorado, and Missouri.