Vines Of Napa
On Page, Local & National AEO/SEO
Appears in Google AI Overviews for 227 keywords, cited in AI-powered answers for close to half of everything the site ranks for
Ranks for 532 organic keywords, up from 38 a year ago, a fourteenfold increase
11 keywords hold top 3 positions on Google, with 45 on page one overall
101 more keywords rank on page two, positioned to move up
Surfaces in Google's People Also Ask results for 419 keywords, up from 7 a year ago
Earns knowledge panel placement for 281 keywords and sitelinks for 497, both signals that Google treats the brand as an established entity
Shows in the Google Local Pack for 62 keywords despite competing in a category dominated by national travel publishers
Blackthorn Publishing ran SEO and AEO strategy for Vines of Napa, the sommelier-curated Napa Wine Passport connecting visitors with boutique, family-owned wineries across the valley. We built the structured data behind the site, optimized content around how travelers actually search when planning wine country trips, and ran press campaigns that placed the brand across national syndication. In a category dominated by major travel publications and tourism boards, the site now earns citations in AI-powered search answers for nearly half the keywords it ranks for.